SDA Kinship Commissions Creation of New Logo
Seventh-day Adventist Kinship, International, Inc. (SDA Kinship) has initiated the process of creating a new logo that best represents the organization in the digital age. This is part of a greater rebranding effort as we work towards enhancing our print and online presence.
“We wanted to engage our members throughout the process so that we have a consensus on what the logo should look like,” Says Clinton Sorzano, Director of Communications at SDA Kinship.
This was done by surveying our members. Close to 200 completed the survey; and while most respondents dislike the existing color (what we often refer to as Kinship Blue), most wanted to keep the color blue. Our guess is a different hue of blue.
The triangle was the most popular shape, and the most popular graphic elements include people, a rainbow, and a cross. The preferred layout is a graphic separate from the text resembling a seal or badge.